There’s always plenty to learn from the Daily Mail. Today’s insight (which I owe to a Twitter tipoff from @mslorriehearts) is that now that the indulgence of Xmas is over, we have to reinscribe cultural scripts of femininity. Women may have eaten food over the festive period, and this makes them flabby and overweight. At any moment their husband or boyfriend, or any man they meet in their ordinary lives, might want to sustain an erection at the mere sight of them, so it’s important to lose those extra pounds and get straight back onto the shelf as a desirable little physical commodity that red-blooded men can take down and consume whenever they fancy.
I wish I were exaggerating. The married couple pictured here, the subject of an article in the ‘Femail’ section of the Daily Mail website, are Samantha and Pascal. Pascal says that he will divorce his wife if she becomes ‘fat’. The article, allegedly written by the woman, charts a terrifically cynical course through fake sympathy to a reinscription of the rightness of excessive dieting to the point of endangering health. It reveals a lot about the ideological coding of our sexual image of women and that of children. Continue reading








